See my author interviews:

Like many of you, I didn’t start out knowing how to sell books.

In fact, I remember that the first book I tried to self-publish was a massive 120k-word fantasy epic.

And when I finally released it… crickets.

Looking back, the book had a cheap cover that didn’t fit the genre, absolutely zero editing, and I didn’t know a thing about publishing – all while doing it on a shoestring budget.

Like many authors, I quickly learned the reality: Simply writing a book isn’t enough, and that selling your book can be even harder than finishing it.

And because I’m a bit of a control freak, instead of trying the traditional route, I decided to learn everything I could about self-publishing instead.

I already knew a little about copywriting, so I started a Fiverr profile selling $5 book descriptions. I started from ground zero. I had no reviews, no portfolio, and no credibility. The goal was to try and make enough money to fund my next book. I received my first order after a couple of weeks, then another, and that soon grew to a steady trickle.

Over the next few years, I spent hundreds of hours and thousands of dollars on publishing, learning through a mix of books, workshops, courses, and my own trial-and-error.

I had to figure out everything. That means how to work with an editor, what makes a good book cover, how to improve my metadata, running a book launch, building a website, creating an email list, marketing, advertising, and more.

Honestly, I’m still learning.

At the same time, I was steadily building my freelance career, refining my skills and developing my profile. I became a Top Rated Fiverr seller and my client list grew and grew.

Fast forward to today. I’ve written over 4,000 book descriptions for authors in every genre, with thousands of 5-star reviews. My clients include debut writers, publishing companies, industry professionals, and authors who have been New York Times, Wall Street Journal, and USA Today bestsellers.

I’ve written The Blurb Puzzle to help authors learn the art and science of book descriptions, and my work has been featured in multiple publications.

I’m also the author of 9 self-published fantasy novels, including The Frostwing Quadrilogy and the Chronicles of Alcabaza.

Why am I telling you all this? Because if you’re an author who’s struggling to know how to grow your career and find your readers, I’ve been in your shoes.

I’ve spent years on both sides of the publishing process. I know what it’s like to be the author staring at a book you’ve poured everything into and wondering why nobody is buying it, because I was once that author.

I also know what it’s like to work on the other side, looking at thousands of book descriptions and seeing the same problems crop up again and again.

I discovered that the biggest issues authors face aren’t even writing problems! In reality, they’re problems with book packaging, positioning, and figuring out a marketing plan that doesn’t become a full-time job.

To help fix this, I provide free resources and teaching on the topic of book descriptions, book marketing, and self-publishing. I also offer done-for-you book descriptions, as well as one-on-one consultations and professional book audits to help you improve your book sales.

Other fun facts about me? I’ve moved over sixteen times across three different countries, I once spent five years growing up on a farm, and my favorite topics include classical philosophy, existential psychology (I can’t diagnose you), and theology.