Tag: Book Marketing
-
3 Ways to Write a Blurb for a Book Series or Box Set
Everyone loves a good book series or box set (whether that’s an anthology, collection, or omnibus). For readers, they can binge-read and lose themselves in thousands of pages for a very modest price. And for authors, publishing series and box sets are a great way to boost your royalties, sell more books, and benefit from…
-
3 Changes That Improved My “Dead” Book Sales By 1000%
After writing several fantasy books in 2020-2022, I took a few years off from writing to focus on my work, and I kind of forgot about them. While my Frostwing series continued to generate sales and page reads in the background, my newer series—with Dragon’s Mark as book 1—floundered. Sales dropped off, and it never…
-
The Worst Book Marketing Advice I’ve Ever Heard (and What To Do Instead)
Over the last 7+ years I’ve been in the self-publishing space, I’ve seen the whole gamut of advice. While a great deal of book marketing advice out there is sound wisdom, occasionally I see a recommendation (usually on a website like Reddit) that completely misses the mark and leaves me feeling for any author who…
-
3 Ways to Market a Book That Fits in Multiple Genres
Picture this: You’ve finished writing your magnum opus. It’s a fantasy epic with romance, spaceships, and a murder mystery. Or, like one author I follow, you’ve written a supernatural archaeological thriller with pyramids and werewolves. But when it comes to publishing and marketing your book, you run into an issue: you have so many different…
-
Why Studying Bestselling Books Isn’t The Best Advice For Indie Authors
When writing your book description or gathering ideas for your book cover, it’s helpful to browse Amazon and look at what successful books in your genre are doing. This is particularly helpful for authors who are stuck on their book description. Taking inspiration from others is a great way to stimulate your creativity and give…
-
Book Cover vs Book Description: Which Is More Important?
When you start marketing your book, you might be faced with a big question: Is your book cover more important for getting readers, or is a compelling description really behind a book’s success? It’s easy to see when a book cover goes wrong. Because a poor-quality cover is one of the quickest ways to kill…
-
How to Market a Low-Stakes Story
Blurbs need to be exciting. This is a conventional piece of book marketing wisdom, and it’s not wrong. A blurb (or book description) needs to hook readers and get them curious enough about your story to make a purchase. Many blurbs do this through compelling stakes. Characters are faced with impossible situations, painful choices, or…