Tag: Sales Copy
-
Why Studying Bestselling Books Isn’t The Best Advice For Indie Authors
When writing your book description or gathering ideas for your book cover, it’s helpful to browse Amazon and look at what bestselling books in your genre are doing. This is particularly helpful for authors who are stuck on their book description. Taking inspiration from others is a great way to stimulate your creativity and give…
-
Writing a Nonfiction Book Description: The Danger of Appealing to Everyone
Every so often, a client comes to me with a particular problem. They have a nonfiction book filled with so much content and so many selling points that including everything in the book description becomes an impossible task. One recent book I worked on was part travel guide, part self-help, and part memoir. While this…
-
How Long Should Your Book Description Be?
The short answer: about 200-250 words. But in reality, it depends on your exact book and genre. After working on thousands of blurbs, I’ve never enforced an arbitrary word count. Some books naturally require more words to communicate their premise and selling points. However, that doesn’t mean you can simply ignore the word count and…
-
Why You Shouldn’t Use AI For Your Book Description
When it comes to publishing their book, many authors hit a wall—the dreaded book description. They feel like the story is the important part, the cover is exciting, and the blurb is a nuisance that feels impossible to write. Authors may be tempted to outsource the job to an LLM like ChatGPT. The problem with…